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Jill Ebstein's avatar

Another thought provoking post. It makes me wonder whether all the writers telling us how to make millions on Substack is a form of trend hijacking. They sense the extreme desire to make money on this platform and they have some monetizable thoughts

George Ziogas's avatar

Thanks for giving this post a read Jill. I appreciate your loyal support and encouraging comments. Yes, I often wonder where all these millions are being stashed away :)

Øivind H. Solheim's avatar

This is another of George's many excellent articles! He breaks down the “Trend Hijack” strategy — a smart, ethical way to ride trending topics without cheap clickbait or losing your credibility.

Instead of forcing fake hype, George shows you how to:

• Spot trends that truly match your niche

• Add real value and insight on top of the trend

• Get seen by the algorithm and respected by your readers

• Grow your audience while staying honest and useful

His core message: You don’t need to sell your soul to win the algorithm.

This playbook teaches you to work with trends, not be used by them.

If you care about solid, trustworthy writing on growth, strategy, and how to navigate the digital world wisely — continue to read The Growth Hacker’s Playbook by George J. Ziogas.

George writes clear, factual, well-researched articles that don’t just chase trends; they stand on honest analysis and strong ethical principles. He checks his facts, respects his readers, and never sells shortcuts that don’t work.

I’ve followed his work for many years now, and I trust what he shares. If you want advice you can actually use — and ideas that won’t waste your time — read George. Highly recommended!

George Ziogas's avatar

Thank you so much Oivind for your kind and generous endorsement. I appreciate you. 🙏

Elizabeth Stone's avatar

What if I’m actively trying to sell out? What then? Off-trend hijacking?

George Ziogas's avatar

Finally, someone brave enough to say it, some of us want the yacht and the brand deal. Call it off-trend all you want, I call it “strategic alignment with capitalism.” Let’s sell out… tastefully :-)