Great evergreen content must be structured, visually inviting, engaging, and unmistakably mine. I must include timely, relatable examples that can be updated over time, and design text with visual appeal — white space, imagery, and pattern breaks — to invite reading. And I must take a clear stand and avoid bland neutrality that weakens impact.
Great post. Love "They've discovered that the content with the longest shelf life often has the strongest flavor, not the blandest."
Also, your distinction between "forward pull" and "passive consumption" feels like new ground to me in terms of how writers with "how-tos" should reframe their thinking and writing.
My key takeaways from your article:
Great evergreen content must be structured, visually inviting, engaging, and unmistakably mine. I must include timely, relatable examples that can be updated over time, and design text with visual appeal — white space, imagery, and pattern breaks — to invite reading. And I must take a clear stand and avoid bland neutrality that weakens impact.
I will try to implkement it in my writing.
Thanks for stopping by to read and kindly comment, Oivind. Appreciated, G
Great post. Love "They've discovered that the content with the longest shelf life often has the strongest flavor, not the blandest."
Also, your distinction between "forward pull" and "passive consumption" feels like new ground to me in terms of how writers with "how-tos" should reframe their thinking and writing.
Thank you Jill for giving this piece a read and sharing your valued feedback my friend. Grateful, G